Formara logo – Printers in SouthendFormara Logo
print@formara.co.uk
print@formara.co.uk
0800 917 6377
0800 917 6377

After 55 Years, Formara’s Rabbit Finally Has a Name

For more than five decades, Formara has been part of the print and marketing industry, supporting clients with print, direct mail, fulfilment, packaging and campaign materials. But there was one important member of the Formara family still waiting for a proper introduction – “The Formara Rabbit”! So, we launched our Name the Rabbit competition and […]
Andy Pond
|
July 1, 2026
|
Formara’s Rabbit Finally Has a Name, featuring the Formara rabbit in a branded envelope
“Share via your Socials”

For more than five decades, Formara has been part of the print and marketing industry, supporting clients with print, direct mail, fulfilment, packaging and campaign materials.

But there was one important member of the Formara family still waiting for a proper introduction – “The Formara Rabbit”!

So, we launched our Name the Rabbit competition and invited customers to help us find something memorable, meaningful and fitting for the business.

After plenty of brilliant suggestions, one name stood out - meet ‘Orma’ (the Formara Rabbit)  

The winning name was chosen by Lizzy Turner, Finance Administrator at UCL, who came up with a name that connects beautifully to Formara.

Why we chose Orma?

Orma comes from the middle of Formara, making it feel naturally part of the brand. Even better, in Italian, Orma means a footprint, imprint, mark or trace.

For a print and marketing company, that meaning could not have felt more fitting. Much of what we do is about helping businesses leave the right impression, whether through beautifully printed materials, direct mail campaigns, packaging, fulfilment or marketing support..

A winning entry with a community touch

Congratulations and thank you to Lizzy who won a lovely WellBox Hamper which included five free meals donated to and delivered locally by The Trussell Trust. Thank you to WellBox and their charity partnership, adding a thoughtful community touch to the prize.

Woman smiling and holding a decorative WELLBO(X) box in front of a white wall.

A huge thank you to everyone who entered and helped us mark this little moment in Formara’s story.

“Share this article to show you’re ahead of the curve!”
About the author
"
We're here to help with your print & marketing.
Call our team on 0800 917 6377 / 01702 613141 or fill in our contact from to see how we can help you.
Formara logo – Printers in Southend
Corporate Sustainability Award 2024 badge.
Contact
16 The Candlemakers
Temple Farm Business Park
Southend-on-Sea
SS2 5RX
Copyright © 2025 Formara Ltd. All rights reserved. Registered in England and Wales. Company No. 01114482, VAT no GB 251 0639 86 | Privacy Policy | Cookie Policy | T&C's | Modern Slavery Policy