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London nootropics

Coffee Box Redesign.

The Background

London Nootropics, a leading brand offering adaptogenic coffee blends, approached Formara in early 2024 to enhance the design and sustainability of their coffee subscription boxes. Due to overwhelming demand and a desire to create a "new and high-value look," they sought packaging that would align with their brand ethos while improving the customer unboxing experience. Working closely with Shez and Zain at London Nootropics, Formara developed a fresh, engaging, and eco-conscious solution.

The Challenge

London Nootropics’ existing packaging, while functional, needed a revamp to reflect the premium quality of their product. Key challenges of this coffee box redesign included:

Aesthetic Appeal: The brand wanted a high-end look that matched the quality of their coffee.
Sustainability: The packaging had to be eco-friendly, aligning with their commitment to sustainability.
Unboxing Experience: Customers should feel excited when opening their subscription box, making each delivery feel special.
Functionality: The design had to be durable and practical for both storage and shipping.

There original packaging was a box with a sleeve as shown below.

Previous Box Design

To find the right solution we had to think about the elements above and try to capture what London Nootropics wanted. Martin Banks our in-house packaging expert paid them a visit to gather details on exactly what they were looking for. After an in depth investigation of the requirements, Martin had gathered enough information to enable him to provide a box sample that he believed London Nootropics would be happy with.

The Solution

To address these challenges, Formara took a strategic approach, focusing on three core areas:

1. Sustainable Packaging

Eco-Friendly Materials: We selected recyclable materials, including rigid board, and paper to minimise environmental impact.
Minimalist Approach: Reduced unnecessary packaging, keeping it lightweight yet sturdy to ensure product safety while reducing waste.

2. Elevated Unboxing Experience

Interactive Elements: Introduced a small booklet or postcard with details on coffee origin, flavour notes, and brewing tips.
QR Code Integration: Customers could scan a QR code linking to a video or playlist, enhancing their coffee-drinking ritual.

3. Premium Packaging Design

Innovative Layout: Instead of dividers and compartments, Formara removed these unnecessary components to house more products.
Luxury Feel: We created a sliding tray design with ribbon pull that adds a sophisticated touch, making each box feel premium and stylish.

Plain Box Sample

The Outcome

The newly designed coffee subscription box successfully elevated London Nootropics’ brand while delivering a functional and sustainable solution. The redesign resulted in:

A refined, premium look that aligns with London Nootropics' identity.
Positive customer feedback on the enhanced unboxing experience.
A more sustainable packaging solution with minimal waste.
An interactive element that added value beyond the product itself.

The outcome was a win-win for London Nootropics, they were thrilled with the result of their new boxes, they wanted a packaging solution that not only reflected their brand’s identity but also resonated with their customers. Working closely with them, we developed a design that aligned perfectly with their vision. As they put it.

“Formara understood our vision perfectly and delivered a packaging solution that elevates our brand. The new design has been a hit with our customers” – Zain Peer, Co-Founder at London Nootropics

New Coffee Box Redesign

Key Takeaways

Martin Banks Formara’s in-house packaging expert in premium, sustainable packaging, helped London Nootropics achieve their coffee box redesign vision for their high-value subscription box. This project demonstrates how thoughtful packaging design can improve brand perception, customer experience, and sustainability efforts whilst keeping within the given budget.

“Formara understood our vision perfectly and delivered a packaging solution that elevates our brand. The new design has been a hit with our customers”

- Zain Peer Co-founder at London Nootropics

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