People of all ages like mail.

Receiving printed mail can be something of a novelty in today’s digital age. How we react and respond to direct mail is likely to be very different dependant on our age and individual circumstances.


For example, a ‘twenty-something’ living at home with parents will have a different perception of mail to that of mum and dad. Even people within the same age group will react differently to similar mail items.


The Royal Mail’s Mailmen have commissioned 2 extensive studies. You can read their report and some of the surprising findings here: - www.mailmen.co.uk


Our advice to you if you are planning a direct mail campaign – Personalise and make your content relevant to your target audience.
Talk to us about designing and building a campaign for your audience.

 

Call on 01702 613141 or email print@formara.co.uk

 

16 The Candlemakers

Temple Farm Business Park

Southend-on-Sea

SS2 5RX

 

01702 613141

print@formara.co.uk

www.formara.co.uk