People of all ages like mail.

Receiving printed mail can be something of a novelty in today’s digital age. How we react and respond to direct mail is likely to be very different dependant on our age and individual circumstances.

For example, a ‘twenty-something’ living at home with parents will have a different perception of mail to that of mum and dad. Even people within the same age group will react differently to similar mail items.

The Royal Mail’s Mailmen have commissioned 2 extensive studies. You can read their report and some of the surprising findings here: -

Our advice to you if you are planning a direct mail campaign – Personalise and make your content relevant to your target audience.
Talk to us about designing and building a campaign for your audience.


Call on 01702 613141 or email


16 The Candlemakers

Temple Farm Business Park




01702 613141