We could tell you loads of facts about the benefits of Direct Mail. We don't necessarily subscribe to the idea that it should be used instead of digital communications but there are some real positives for businesses to use direct mail.

Some of the facts (via MarketReach*):

- 37% of Business Mail leads to a commercial action by the recipient

- 4 weeks - that's how long on average a printed direct mail piece stays in the home before being recycled or thrown away

- Mail read by 1.19 people - so for every 1000 copies sent an additional 190 people will read that printed mailer

- 51% of people prefer to receive sensitive information by post compared to 35% who prefer email

Make it Personal

Our advice when considering sending a direct piece is to make sure it is personalised. It is important the recipient feels like the mailer is specifically for them so it needs to be relevant and personalised.

Pushing the envelope

Another top tip to create an impact is to use the envelope to maximum effect. Give your audience the incentive they need to open the post.

Formara has many years experience producing direct mail and can help you achieve the maximum effect from your mailing whilst keeping the postage costs to a minimum. Give us a call to discuss your next direct mail project - 01702 613141

* For more research about mail, visit MarketReach by the Royal Mail